With the rapid rise of TikTok in the global scope, more and more brands and enterprises begin to pay attention to and try to use this platform for overseas marketing. As an important marketing method on TikTok, overseas online celebrity marketing is favored for its unique interactivity and communication. However, not all products are suitable for online celebrity marketing on TikTok. In this paper, Nox Juxing will discuss with you which types of products are more suitable to be promoted on TikTok through online celebrity.For this reason, it can be speculated that youtube¹Û¿´Ê±¼ä¹ºÂò The market feedback will get better and better, which is one of the important reasons why it can develop. http://www.skyfans.top/
First, the elements suitable for TikTok online celebrity marketing
First of all, we should consider the user group characteristics of TikTok. TikTok’s users are mainly young people, especially those aged between 15 and 30. Therefore, products suitable for overseas online celebrity marketing on TikTok should have the following characteristics:
Fashion trend: TikTok users like to pursue fashion and trends, so fashion-related products are often more likely to attract users’ interest. Such as clothing, ornaments, cosmetics, etc.
Ease of use: TikTok is an application with short video as the main content form, and users like to browse relaxed and interesting video content. Therefore, the products suitable for overseas marketing in online celebrity on TikTok should be simple to use and easy to display, which can attract users’ attention through short video content.
Creativity: TikTok users love creativity and unique content, so products suitable for overseas marketing in online celebrity on TikTok should be creative and attract users’ attention in a unique way.
Second, the product type
Based on the above characteristics, some products suitable for overseas online celebrity marketing on TikTok include but are not limited to:
1. Fashion beauty products
Fashion and beauty products are the first choice for TikTok’s marketing in online celebrity. The user groups on TikTok are mainly young people, who have great attention and enthusiasm for fashion and beauty. Online celebrity people can intuitively show their products to users and stimulate their desire to buy through makeup tutorials, product color testing and matching. In addition, fashion beauty products have good visual effects and are prone to viral spread on TikTok.
2. Daily necessities and home decoration
This kind of products are usually practical and beautiful, which can meet the daily needs of users and are very suitable for online celebrity marketing on TikTok. Online celebrity people can share their own life tips, home renovation cases and other ways to show the use effect and advantages of products and attract users’ attention and purchase. At the same time, the promotion of such products is more likely to resonate and share with users.
3. Science and technology electronic products
With the continuous development of science and technology, users’ demand for scientific and technological products is also increasing. Online celebrity can attract users’ attention and stimulate their desire to buy by displaying the functional features and experience of products. In addition, the innovation and sense of science and technology of scientific and technological electronic products are more likely to form topics and heat on TikTok.
4. Food and drink
Food and drinks are one of the hot topics on TikTok, and these products have a broad audience base and a strong desire to buy. Online celebrity people can present their products to users and stimulate their desire to buy by sharing cooking tutorials and tasting experiences. At the same time, the promotion of food and beverage products is more likely to cause users to interact and share, forming word-of-mouth communication.
5. Cultural and creative products
Cultural and creative products such as artworks, handicrafts and designs are also suitable for online celebrity marketing on TikTok. This kind of products usually have unique cultural value and aesthetic value, which can attract users’ attention and interest. Online celebrity can pass on the value and cultural connotation of products to users and stimulate their desire to buy by sharing the creative process and design concept of products. In addition, the promotion of cultural and creative products is more likely to form a topic and heat on TikTok, and enhance brand awareness and reputation.
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Although overseas marketing in online celebrity is popular and efficient, if you want to do a good job in TikTok’s marketing in online celebrity, online celebrity is not enough. Only the right products and the right online celebrity can make 1 plus 1 greater than 2. According to the characteristics of products and the preferences of target users, brands can choose the right online celebrity to cooperate, enhance the popularity and sales of products through wonderful content and interaction, and achieve marketing goals.